How to capitalise on existing content? Creating new content with ‘old’ content
For a Nike/Footlocker job we had been shooting the world’s biggest Basket ball star Kevin Durant in Paris and Milan. Looking for a way of giving new life to the images and created an exciting dynamic content film by mixing the images with a sound collage. Not only a cool way of creating new content with ‘old’ material but also recycling already paid for material into a new creative product usable on all platforms at low costs. At the same time one of Supercreative.Amsterdam’s creative strengths: making our creativity work in looking for new ways of expression
