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When NCOI group took over Scheidegger they needed a director who could create a style for their new branding created by Het Hoofdbureau. Production house Fat Fred got the assignment to produce 6 advertisment films in one day. Filmed by Niels Boon and directed and concepted in a white limbo space by Torben Raun, the Scheidegger branding stood out and created some of the longest running TVC’s with a memorable bass track composed by greatmusic.dk All in one day!