The ‘New Season’ Are You Ready?’ campaign led by Nike Basket Ball and Foot Locker saw Super star Kevin Durant as the investigator who’s on a mission to inspire and reward young athletes actively preparing for their upcoming season. The KDI ad spots tied in with Durant’s first tour of Europe, a six-day excursion which saw him visiting Paris, Milan and Barcelona. We travelled along and shot the pictures.
Nike ‘New Season, Are You Ready?’
The Nike/Footlocker KDI Tour Paris/Milan: Production: Flossy Film, Photographer: Torben Raun, KDI Agency: AKQA London. All added skateboard art and graphic design by Miquel Visser www.hellingproof.com